Issue : September 2015


Dear Readers,

Welcome to this month’s edition of ‘Connected’ magazine, wherein we are focused on understanding the role of connectivity & communications in the construction industry. The construction industry is expanding and the consumers are more demanding. As such, it is vital for a construction enterprise to lay down improved infrastructure and guidelines for communications within and outside the organization.

We will seek to offer suggestions on the best possible communication infrastructure required for your construction business. Additionally, improving the communication guidelines for your associates will result in improved relationships with your customers and better business opportunities.

We appreciate your ongoing suggestions & feedback.

Cheers & Stay Connected!

Susheel Kumar , Editor, Connected magazine
A Publication

Cover Story

As the digital revolution continues to gather apace in Australia another sector that has seen a consistent growth pattern has been the Construction Industry. Dealing with infrastructure and bringing to life architectural imaginations, the construction industry is seeing a paradigm shift in consumer behaviour and expectations. This change is no different to what is being experienced in the other sectors of the economy, or indeed the world.

Today’s consumer is more informed and therefore more confident. As we know, a confident consumer is a demanding consumer. In this backdrop, construction companies have to deal with increasing requests for customization and updates from the construction sites. Additionally, construction itself has undergone vast change with a more complex set of operations now required to execute projects on time and as per expectations. This means that there is now a greater need for internal communications infrastructure and policies for improved delivery of projects.

The construction industry is primarily but on the premise of effective communications. The clients have to communicate the right expectations, project managers have to communicate the right strategies, and implementation engineers have to deal with a wide network of sub-contractors and material suppliers – communicating to them the right requirements. In the context of the construction industry, some of the key aspects of communication one must pay keen attention to have been enumerated below:

  • Define Expectations: Expectations set clearly and univocally can save a great deal of post-delivery deliberations. Ambiguous expectation setting leads to variance of interpretation and thus difference of opinions. And in an industry where margins for error can be thin, it’s imperative to set the right expectation to achieve the right result.
  • No Loss of Data: The construction industry does not follow a linear command structure. Often there is a need for parallel conversations and delegation of responsibilities – this is a recipe for possible data loss – which means unintentional missing of important information transmitted to a third party.
  • Checks & Balances: Creating a system of multiple checks & balances can help improve the quality of communications in the construction space. By creating multiple and complementing stakeholders for a piece of communication ensures that there is no data loss that each of the stakeholders have a positive interest in keeping the communication sacrosanct.

Communication in the construction industry is often quite fluid and this leads to variance of interpretation and therefore possible delays and missed deliveries. Bringing greater attention, sanctity and checks can help improve the situation and promote client satisfaction.

The Connectivity

The Connectivity of the Future Is Coming to Australia Today

The National Broadband Network is an audacious project that aims to connect the whole of Australia with optic fibre as opposed to the current analog connectivity for fixed and internet services. The project will usher in a new era of connectivity besides offering opportunities and benefits galore. As ambitious, the project is just as much relevant – as we rush ahead into the 21st century, economic growth & benefits are largely will become directly proportional to technological advancements & reach.

Businesses can particularly look forward to the positive offshoots of this project. Aside from the infrastructural changes, the project will usher in a whole new economy of digitally-enabled services. High-speed connectivity, when available to the entire populace of the nation will brings thousands into the yet-nascent digital services market creating an explosive demand and opportunities. Some of the benefits & opportunities that businesses can anticipate include:

  • Better Access to Consumers
  • Reduced Connectivity Costs
  • Access to Newer Markets
  • Opportunities to Develop New Products
  • Collaboration Opportunities

Indeed, there are various other incremental benefits that will also accrue to businesses and in the years to come the NBN will ensure that Australian enterprises, especially the small & medium ones have a definite edge over the rest of the world.

Businesses, however, need to also consider the fact that a paradigm change in connectivity brings a greater level of responsibility and consumer expectations. As consumers grow accustomed to be many benefits of the NBN, they will expect a greater degree of accountability, service delivery and accuracy from businesses. With a world-class, futuristic connectivity paradigm there will be little scope to hide, if the services don’t match up to the desired levels!


Presenting a curated round up of voices, trends and thought leadership for quintessential Small medium businesses like you. Click here to read more!



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